How much does a custom cake cost in 2026?
Prices by number of guests, type of cake and decoration, with example budgets.

The short answer
Prices by number of guests, type of cake and decoration, with example budgets. To make the right choice, start from the number of servings, your event, your constraints and the time you have.
Key points
- The number of servings is the first part of the budget.
- The type of cake and its format change the price.
- Decoration, ingredients and working time create the biggest differences.
- Delivery and tiered creations can be added to the quote.
You've sent the cake designer a Pinterest photo.
Three tiers. Sugar flowers. A flawless finish. A few touches of gold leaf.
And that dangerous little sentence:
"I'd like something like this, but fairly simple."
😅
The word "simple" has officially left the chat.
So, how much does a custom cake really cost?
There's no single price. A bespoke cake is usually priced according to the number of servings, the type of cake, the ingredients, how complex the decoration is and the time it takes to make.
As a guide, several French cake designers currently list starting prices of around €6 to €8 per serving for some custom creations or layer cakes. Complex designs with modelled figures, sugar flowers, sculpting or several tiers can cost considerably more.
How much does a custom cake cost?
To understand the prices, forget the finished cake for a moment.
Picture everything that happens before it reaches the table instead.
The professional may need to:
- talk the theme through with you;
- come up with the design;
- work out the size;
- buy the ingredients;
- bake the sponges;
- make the fillings;
- assemble the cake;
- smooth it;
- make the decorations;
- model the figures;
- stack the tiers;
- box up the creation;
- sometimes deliver it.
So a custom cake isn't just a dessert.
It's a dessert made to order, plus design and decoration work on top.
That's why two 20-serving cakes can come with very different prices.
Custom cake prices by number of guests
The number of guests is an excellent starting point for estimating your budget.
Using a simple indicative base of €6 to €8 per serving, here's what that would look like:
| Number of guests | Guide at €6/serving | Guide at €8/serving |
|---|---|---|
| 10 people | €60 | €80 |
| 15 people | €90 | €120 |
| 20 people | €120 | €160 |
| 25 people | €150 | €200 |
| 30 people | €180 | €240 |
| 40 people | €240 | €320 |
| 50 people | €300 | €400 |
Worth remembering: this table is not a national price list.
It's a simulation to give you a ballpark figure, based on starting prices currently listed by several French professionals.
A simple creation may come in differently.
A particularly complex design can go well beyond these amounts.
🧮 How many servings do you really need?
Before asking for a quote, work out how many servings you need.
→ Use the Taasty Cakes serving calculator
Then:
Custom cake prices by type of cake
"Custom cake" can mean very different creations.
And, inevitably, very different prices.
Custom layer cake
A layer cake is made of several layers of sponge and filling stacked on top of each other.
Its height and outer surface leave plenty of room for ideas:
- custom colours;
- lettering;
- flowers;
- macarons;
- fruit;
- toppers;
- edible prints;
- small figurines;
- a particular theme.
Several French bakers currently list starting prices of around €6 to €8 per serving for this kind of custom creation.
For 20 people, that gives an indicative base of, for example:
€120 to €160
before any extras.
→ Read: How much does a layer cake cost?
Cake design
Cake design usually takes personalisation further.
The cake can become a real centrepiece:
- a character;
- a children's world;
- a car;
- a handbag;
- an animal;
- an object;
- 3D decoration;
- sculpting;
- sugar flowers;
- hand-modelled details.
And that's where the price per serving reaches its limits.
Why?
Because two 20-serving cakes might take three hours and eight hours of work respectively.
You can't taste the difference.
You can see it.
Number cake
A number cake is shaped like a number, or sometimes a letter.
It works particularly well for:
- a 1st birthday;
- an 18th;
- a 20th;
- a 30th;
- a 40th;
- a 50th.
Some professionals currently price number cakes at around €6 per serving, varying with the fillings and personalisation.
Watch out for the number of digits, too.
An 8th birthday needs one number.
A 38th needs two.
Your baker noticed that before you did.
→ Read: Number cake: price, size and number of servings
Bento cake
Small, cute, customisable and very photogenic: the bento cake is ideal for small gatherings.
People often order one for:
- a birthday for two;
- a surprise;
- a special request;
- a funny message;
- a small celebration.
Its price shouldn't be compared on the number of servings alone.
Even a small cake still needs:
- preparation;
- baking;
- assembly;
- decoration;
- personalisation.
→ Read: Bento cake: price, size and number of servings
Sculpted or 3D cake
Here we're entering a different category.
Turning a cake into a shoe, a sports car, a character or an object takes real design work.
So the professional is no longer simply charging for:
cake + cream + decoration.
They're also charging for artistic skill and several hours of work.
For these projects, ask straight away for a tailored quote.
What makes the price of a custom cake vary?
1. The number of servings
The more guests you have, the bigger the cake needs to be.
That usually means more:
- ingredients;
- filling;
- preparation;
- decoration;
- structure.
But be careful: doubling the number of guests doesn't necessarily double the price exactly.
2. The level of personalisation
This is probably the most underestimated factor.
Take two 20-serving cakes.
Cake A
- white buttercream finish;
- a little fruit;
- personalised lettering.
Cake B
- jungle theme;
- three modelled animals;
- foliage;
- a raised name;
- gold details;
- several colours;
- a personalised topper.
Same size.
Same number of servings.
But nowhere near the same amount of work.
The second one may take several extra hours.
3. Modelled figures
Sugar paste figurines and other handmade details are particularly time-consuming.
Some professionals even state explicitly that complex modelling is charged as an extra.
If your budget is tight, ask:
"Can we keep the spirit of the theme with simpler decoration?"
A good cake designer will often be able to suggest an alternative.
4. Ingredients and flavours
Vanilla, chocolate, pistachio, red berries, mango, passion fruit, praline…
Not every combination costs the same.
Premium ingredients or certain complex preparations can push the price up.
5. Tiers
A cake with several tiers may need:
- supports;
- cake boards;
- dowels;
- specific assembly;
- suitable transport.
The taller and more complex the creation, the more skill it takes to make.
6. Flowers
It's worth telling apart:
fresh flowers
and
handmade sugar flowers.
A realistic sugar flower can take an enormous amount of work.
So if you show a Pinterest photo covered in dozens of fully modelled flowers, expect the quote to differ from that of a simple flower-topped cake.
7. Delivery
Driving a multi-tier cake design across town isn't exactly the most relaxing way to spend a Saturday.
The professional may need to:
- secure the cake;
- adapt their vehicle;
- keep it chilled;
- plan the journey time;
- assemble the piece on site.
So delivery may come at an extra cost.
How much does a custom cake for 20 people cost?
This is a particularly common search when planning a birthday, a christening or a small party.
Simply applying our guide of €6 to €8 per serving:
20 × €6 = €120
20 × €8 = €160
That gives you a first budget of:
around €120 to €160
for some custom creations matching that pricing base.
But it isn't a ceiling.
A very simple creation may be priced differently.
A highly detailed cake can go well over €160.
For example, one French professional currently lists €160 from 20 servings for some themed layer cakes. A Paris-based price simulator gives an indicative estimate of €180 for a 20-serving cake design.
Catering for 20?
→ What cake should you choose for 20 people?
→ Calculate my servings
→ Find a cake designer near me
How much does a custom cake for 30 people cost?
Applying the same guide:
30 × €6 = €180
30 × €8 = €240
That's a first estimate of:
around €180 to €240
But from 30 people upwards, the cake designer may also change the structure.
They might suggest:
- a wider cake;
- a taller cake;
- several tiers;
- two complementary creations.
So the design you choose becomes particularly important.
→ Read: What cake for 30 people?
How much does a custom cake for 50 people cost?
With our indicative calculation:
50 × €6 = €300
50 × €8 = €400
That is:
around €300 to €400
on that basis.
At 50 people, though, we're often into bigger projects.
Structure, transport and assembly can all push the price up.
So for a wedding or a major event, don't choose your baker on the price per serving alone.
Also look at:
- their experience;
- their portfolio;
- their ability to make large pieces;
- their reviews;
- their delivery terms.
How can you lower the price of a custom cake?
Got a set budget?
Great.
The best move isn't to guard your budget from the baker as if it were the nuclear launch codes.
Tell them.
Simplify the decoration
You can keep:
- the colours;
- the theme;
- the name;
- the overall feel;
while cutting down on the number of complex details.
Avoid too many modelled figures
A handmade figurine can take a lot of time.
Ask whether it could be replaced with:
- a topper;
- an edible print;
- a more graphic decoration.
Go for a clean finish
A minimalist cake can be extremely elegant.
A few well-chosen colours, some lovely texture work and a bit of lettering can sometimes make more of an impact than a pile of decorations.
Choose collection
When it's possible and sensible, collecting the cake directly from the professional can cut costs.
But always ask how to transport it.
Popping it on the passenger seat and buckling it in isn't necessarily the recommended procedure.
Fit the project to the budget
Say, for example:
"There are 25 of us. My maximum budget is €180. I really love this style. What can you offer me within that budget?"
That gives the professional the chance to adapt the project intelligently.
How do you ask for a custom cake quote?
The more precise your request, the more precise the quote can be.
Before contacting a baker, have ready:
1. The date
Essential for checking their availability.
2. The town or city
For collection or delivery.
3. The number of guests
It's one of the foundations of the quote.
4. The occasion
Birthday, wedding, christening, baby shower, corporate event…
5. The style
Send one or two sources of inspiration.
Not 47 contradictory Pinterest screenshots.
6. Your preferred flavours
If you already have a favourite.
7. Your budget
Even a rough one.
8. Any constraints
Allergies, delivery, timings, an unusual venue, etc.
How far in advance should you order a custom cake?
The lead time depends enormously on the professional and the project.
For some creations, a few days may be enough.
For complex designs, busy periods or professionals with a packed diary, you'll need to plan further ahead.
One Paris workshop we looked at currently recommends 7 to 21 days for a bespoke cake, subject to availability.
For a big project, the best advice is simple:
as soon as you know your date, start your search.
Especially for:
- weekends;
- May and June;
- September;
- December;
- major events.
→ Read: How far in advance should you order a custom cake?
Where can you order a custom cake?
You can look for a baker or cake designer who specialises in the style you want.
On Taasty Cakes, the aim is to help you find professionals based on things like:
- your town or city;
- your event;
- their specialities;
- their creations;
- their services.
You can then browse their profiles and send your request.
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Custom cake: what budget should you plan for?
If you only remember three things:
1. Start with the number of guests.
It's the best basis for sizing your project.
2. Decoration can change the price considerably.
Two cakes of the same size can take completely different amounts of work.
3. Ask for a quote.
Prices per serving give you a ballpark figure, but only the professional can price your project accurately.
And above all: tell them your budget.
The goal isn't necessarily to recreate a Pinterest photo exactly.
The goal is to get the most beautiful cake possible within your budget.
Frequently asked questions
What is the average price of a custom cake?
There's no single national price list reliable enough to talk about a universal average. Several French professionals currently list starting prices of around €6 to €8 per serving for some custom creations. Complex designs can cost more.
How much does a custom cake for 10 people cost?
Using a guide of €6 to €8 per serving, allow around €60 to €80. Some professionals do, however, have a minimum order that can push the total up.
How much does a custom cake for 20 people cost?
A base of €6 to €8 per serving gives around €120 to €160. Public price lists we looked at show, for example, €160 from 20 servings for some themed layer cakes, while a Paris-based simulator gives an indicative estimate of €180 for a 20-serving cake design.
How much does a custom cake for 30 people cost?
As a guide, a base of €6 to €8 per serving works out at around €180 to €240. The actual price depends mainly on the decoration and the structure.
How much does a custom cake for 50 people cost?
The same base gives around €300 to €400. At this size, though, tiers, structure and delivery can have a bigger impact on the quote.
Why are custom cakes expensive?
The price doesn't only cover the ingredients. It also pays for the design, preparation, assembly, decoration and sometimes several hours of hand modelling.
Do cake designers charge per serving?
Many professionals use a starting price per serving, to which extras may be added for decoration, modelled figures, ingredients or delivery.
Is delivery included?
Not necessarily. Terms vary from one professional to another. Always check whether the quote covers collection, delivery and, if needed, setting up.
Can you order a custom cake on a small budget?
Yes, depending on the professional and the number of guests. The most effective approach is to share your budget from the start, so the cake designer can suggest a suitable size and decoration.
Read next
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Cupcakes or cake: which suits your event?
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Read the guide
Handmade vs supermarket cake: why go artisan?
Personalisation, talking to the baker, choice of flavours and a cake built around your event: what changes when you order from an artisan.
Read the guide
How much does a birthday cake cost in 2026?
Prices by number of guests, type of cake and level of personalisation, with example budgets.
Read the guide
Julie
Editor-in-chief.
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